Invest In America’s New Fitness Concept

Current Shareholders Include Tony Robbins
& Pitbull

Find out if an investment in GRIT BXNG is a fit for you

GRIT BXNG is a group-fitness boxing studio experience that delivers a full-body and high-calorie burn workout.

Defined by a million-dollar light and sound system and full-service liquor bar, GRIT BXNG is more than just fitness – it’s entertainment and a community.

GRIT BXNG is a new concept in America’s fast-growing boutique fitness industry – a 43% segment of America’s lucrative $30b fitness industry.

Backed by investor Tony Robbins and brand ambassador Pitbull, and led by a management team behind multiple $100+ million brands, GRIT BXNG plans on pursuing a nation-wide expansion.

This is your perfectly-timed opportunity to invest in the future of fitness.

PITBULL AND TONY ROBBINS OPEN NEW
GROUP FITNESS BOXING STUDIO IN UNION SQUARE

With each new project I approach, the words 'you can’t' and 'no' are just motivators that propel me to succeed and fuel my fire. That mentality is exactly what GRIT BXNG embodies to me” Pitbull

My life is about working with people to change their bodies, change their relationships and change their lives. GRIT BXNG will provide a space and experience unlike any other.” Tony Robbins

COMPANY OVERVIEW
GET TO KNOW GRIT BXNG

GRIT BXNG is owned and operated by Work Hard Play Hard Train Hard, Inc.

The company's mission is to inspire and motivate people to transform their lives and bodies via innovative group-boxing studios and dynamic training methods led by world-class trainers.

Fitted with a first-of-its-kinds full-service liquor bar, GRIT BXNG studios are a destination to workout, meet and socialize. More than simply a fitness studio, GRIT BXNG is a lifestyle brand and a community.

Designed by the boutique fitness industry’s leading architect firm, GRIT BXNG's 5,500 sq. foot flagship studio located at 9 East 16th Street off Fifth Avenue in New York opened in August 2019.

THE GRIT50 - A UNIQUE WORKOUT LIKE NO OTHER

Designed by Master Trainers with Over 50 Years of Top-End Industry Experience

The pioneering GRIT50 workout integrates low-impact boxing, high intensity interval training and muscle-building weight training into a 50-minute, high-calorie burn full body workout.

A precise combination of dynamic training, curated music playlists by Pitbull, vibrant lighting and motivational psychology by Tony Robbins inspires participants to workout harder and enjoy every second of it.

Made for novice and experienced boxers alike, GRIT50 training changes daily, so results never stagnate, participants never bore. It’s without question one of the most efficient, effective and well-rounded fitness concepts in the world.

3 DYNAMIC TRAINING METHODS
1 SINGLE WORKOUT  UP TO 1,000 CALORIES BURNED

  • Boxing
    Low-impact boxing on water-filled bags builds power, speed and endurance, testing participants mentally and physically.

  • Interval training
    Intelligent high intensity interval training (HIIT) treadmill training spikes heart rates to ideal fat-melting levels.

  • Weight training
    Floor and bench weight training develops participant’s strength and works their core for lean sexy muscle and an all-around toned body.

MORE THAN FITNESS,
AN EXPERIENCE

Every 50-minute GRIT class is another live event

Exercise meets entertainment with DJ-curated playlists, a million-dollar light and sound show, tech-enabled equipment and celebrity trainers. It’s a unique event-like experience that taps into the Millennial desire for compelling experiences.

MORE THAN A FITNESS SPACE, A COMMUNITY

Each GRIT attendee feels like they’re part of a unique community

At its core, GRIT is a community that people want to be a part of – and keeps them coming back. A full-service liquor bar, hangout area, fun activities and educational events foster a vibrant social community.

MORE THAN A WORKOUT, A LIFESTYLE

GRIT has the impact of a lifestyle brand

The impact of GRIT extends beyond what happens within the walls of the studio. GRIT is positioned as a lifestyle brand. One that motivates members to take charge of all aspects of their mind and body to live a healthy lifestyle.

WHY GRIT?

Invest in the fast growing segment within the broader fitness industry

With every day that goes by, there are Americans that become more health conscious, presenting enviable revenue, growth and investment opportunities.

Global fitness industry expected to grow globally to $147b by 2024

The Business of Fitness…

An estimated 160 million Americans are either obese or overweight
U.S. Fitness Industry is worth $30 billion annually
Global fitness industry is worth $80 billion annually

The Evergreen Certainty of Fitness…

Proven aerobic exercise that can help lower the risk of high blood pressure, heart disease, stroke, and diabetes.

Whole-body strength and cardio workout condensed into short, high-intensity sessions of less than an hour.

Growing popularity among models and celebrities.

The Boutique Fitness Boom…

The fastest growing segment of the fitness industry.

Boutique studios make up 43% of the fitness club market

Boutique memberships grew 74% from 2012 to 2015. Compared to 5% for health clubs

BOUTIQUE FITNESS IS CONSISTENTLY GENERATING $100M+ BRANDS…

Soulcycle

88 locations, $900m valuation, $4m generated on average by each studio

Rumble

$80 million valuation after Rumble was one year in business with two studios open

Barry's Bootcamp

61 locations, $100+ million valuation

F45

1750 franchises sold across 45+ countries in 6 years

Orangetheory

Opened 1,000 studios in 5 years, average gross revenue of $1m per studio after first year

…and We Believe GRIT is Positioned to Become the Next National Boutique Fitness Brand

Your opportunity to capitalize is now.

INVEST NOW

THE TARGET MARKET –
HIGH-SPENDING MILLENNIALS

For Millennials, wellness is a daily, active pursuit… this is one space where they’re willing to spend money on compelling brands.

According to Goldman Sachs...

78% of Millennials would choose to spend money on an “experience or event”

81% of Millennials exercise or would like to – the most active segment

INVESTMENT TEAM

Current Shareholders Include Tony Robbins, Pitbull & Tim Draper

PITBULL 

60 million singles sold, 100m+ social following

Armando Christian Perez aka Pitbull is a globally successful musician, performer, business entrepreneur, fashion icon and actor. Pitbull will make live appearances at GRIT studios and promote the brand to his 100 million+ social followers  

  • 5 million albums and over 60 million singles worldwide.

  • #1 hits in more than 15 countries

  • 5 billion video views

  • 100m+ social followers

TONY ROBBINS  

50 million lives impacted, $6b in annual sales

Tony Robbins is an entrepreneur, #1 NY Times bestselling author, philanthropist, and life and business strategist. He has authored six internationally bestselling books and impacted over 50 million people in 100 countries.

  • Author of six internationally bestselling books

  • 50 privately held businesses with $6+ billion in annual sales

  • One of the “Top 50 Business Intellectuals in the World” – Accenture

  • One of the “Top 200 Business Gurus” – Harvard Business Press

TIM DRAPER

One of “The Most Powerful People in Finance”

Tim Draper is the founding partner of Draper Associates and DFJ. Widely considered one of the savviest and most successful investors in the world, Tim’s investing career and support of entrepreneurship has been recognized globally.

  • #46 of the most outstanding Harvard alumni

  • #7 on the Forbes Midas List

  • #1 of the Most Networked Venture Capitalists by Always On

  • #98 in Worth Magazine’s 100 Most Powerful People in Finance

NICK TARANTO

Built and sold Plated for $200m

Nick Taranto is the co-founder and former CEO of Plated, a healthy home delivery meal service. Formerly a private wealth advisor with Goldman Sachs he previously served as an Infantry Officer in the United States Marine Corps.

  • Grew Plated to 1,500 employees

  • Raised over $90M in venture funding

  • Sold Plated to Albertsons for $200m

A WORLD-CLASS MANAGEMENT TEAM BEHIND MULTIPLE $100M BRANDS

Bill Zanker, Co-Founder

A serial entrepreneur and founder of multiple consumer brands featured on the Inc. 500 list of fastest growing companies, including The Learning Annex which he grew from $5 million to over $150 million in 3 years.

A lifetime fitness enthusiast, motivator and recipient of the PBS award for Excellence in Education.

Samantha Del Canto, Co-Founder & Retail Manager

As EVP of The Learning Annex, she generated more than $100M in product sales. Samantha comes from the talent world having booked over 300 of the world’s most recognizable celebrities.

Chan Gannaway, Fitness Director

Employee #5 at Orangetheory Fitness, he’s the brains behind the brand’s market-leading training program. In the space of 3 years, he helped grow Orangetheory Fitness to 120 locations, as well as leading curriculum, training and brand compliance in 12 regions across the US and Canada.

Chris Murray, COO

Director of four startup businesses since 2008, which he grew from concept to mid-market companies, generating over $150 million in total sales. A direct response marketer at heart.

Louise Rumball, Brand Manager

Founder of Chapter Three Marketing, a social media and influencer marketing company which specializes in boutique fitness. Louise has branded and launched 10 different boutique fitness studios worldwide.

EVERYBODY’S
TALKING
ABOUT GRIT...

GRIT BXNG wants to turn the gym experience into a social one with a full liquor bar.

FAST COMPANY

EVERYBODY’S
TALKING
ABOUT GRIT...

Grit Bxng wants to turn the gym experience into a social one with a full liquor bar.

FAST COMPANY

EVERYBODY’S
TALKING
ABOUT GRIT...

Grit Bxng wants to turn the gym experience into a social one with a full liquor bar.

FAST COMPANY

GRIT BXNG
OFFERING DETAILS

Issuer Name:

Work Hard Play Hard Train Hard, Inc.

Industry:

Experiential Fitness

Offering Type:

506c Private Placement of Equity Shares on $23.5 Valuation

Offering Size:

Up to $5,000,000

Status of Offering:

Open for Accredited Investors Only. Minimum Investment of $50,000.

THE TIME TO INVEST IS NOW... NEW YORK IS ONLY THE BEGINNING…

History shows, boutique fitness brands gain traction and grow at lightspeed. Don’t miss your chance to get in on this early-stage opportunity to be a part of GRIT’s growth and expansion.

New Yorkers are flocking to GRIT BXNG’s debut space. And that’s only the beginning. GRIT already has plans to expand to San Francisco and then across the rest of the USA – and you can be a part of it.

INVEST IN GRIT BXNG
AMERICA’S NEW FITNESS CONCEPT

Thank You!
A representative will reach out to you.

Please review the investment documents to get started:

Investor Presentation
Subscription Booklet
Term Sheet
Subscription Agreement
Oops! Something went wrong while submitting the form.

Work Hard Play Hard Train Hard, Inc. (the “Company”) is currently undertaking a private placement offering pursuant to Section 4(a)(2) of the Securities Act of 1933, as amended (the “Securities Act”), and/or Rule 506(c) of Regulation D promulgated thereunder. Offering documents can be found at www.banq.co/gritprivate. Investing in theses securities involves a high degree of risk , and you should be able to bear the loss of your entire investment. You should be aware that (i) the securities may be sold only to “accredited investors,” as defined in Rule 501 of Regulation D and will only be offered in reliance on an exemption from the registration requirements of the Securities Act (ii) the United States Securities and Exchange Commission will not pass upon the merits of or give its approval to the securities, the terms of the offering, or the accuracy or completeness of any offering materials; (iv) the securities will be subject to legal restrictions on transfer and resale and investors should not assume they will be able to resell their securities.